TagTomat rebranding
School Group project
We were assigned the task to select a lifestyle retailer in Denmark with either physical or digital sales channels that needs an updated retail universe. The goal is to improve touchpoints, better integrate physical and digital experiences, optimize the customer journey, and enhance engagement.
What tagtomat was…
I chose to work with TagTomat because it was a retailer with lack of intuitive, coherent and inviting design.
What tagtomat became…
A whole new way of thinking of retail and gardening, with design that invited people to learn about gardening and interact with the brand.
THe problem
How do you make it easy and intuitive for people to start urban gardening?
retail design
A complete rebrand of TagTomat also included a way to engage the community and make them come back again and again.
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Creating a learning space will make sure that new customers won’t be scared away by lack of information.
This would also make sure customers would come back, ready to seek new knowledge.
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Making all the packaging plantable, will make the experience more resourceful while emphasising TagTomat’s stand point on sustainability.
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Through collaborations TagTomat will be able to introduce AR into gardening, making the learning curve more steep and bringing gardening on a level that todays youth can understand.
Product design
The rebrand included a whole reimagination of the product design and how the products were presented to the public
